Hello and welcome to Marketing Your Truth, the podcast that transmutes the noise of typical generic marketing BS into a method that mirrors the depth of your passion and honors who you truly are. I'm Eleanor Holy, and if you've been searching for a way for your message to be felt, not just heard, you've found the right place. This is your sanctuary where we value and amplify the unique wisdom that only you possess. I'm glad you're here. Let's get started. Because no amount of showing up, tweaking your messaging, repackaging your offer, or launching new things will fix this problem. I know that because this was exactly what I went through, jumping from one platform to the next, posting nonstop, showing up everywhere. And every time that I showed up, I was doing what I thought I was supposed to be doing, explaining what I do, trying to convince people that I had the right solution. And the thing is, I did have the right solution, and it did work. So it was really confusing and honestly really frustrating when people weren't getting it, when they weren't responding, when my message wasn't landing. So I assumed that I need to get in front of more people or repackage my offer to make it more attractive. So I kept on tweaking my message, my content, my strategy, my offer, you name it. But now that I'm looking back, I can see it so clearly that none of that would have fixed the actual problem. And of course, none of it did, because there was one key piece that I hadn't figured out yet. And that piece, once you get it, changes everything in the way you promote and market your offers. It changes how your audience hears you, how they see you, and whether or not they understand the real value of what you offer. And that piece is what I call the relevance gap. It's the biggest reason why so many brilliant and capable experts, people who are great at what they do, still get overlooked, why their sales feel inconsistent, why the client flow feels random, and why they feel like they're always on the edge of burnout, just trying to stay visible. And until you bridge this relevance gap, even your best and most transformative offer is gonna keep flying under the radar. So let's talk about what this gap actually is. It's the difference between what you know is keeping your audience stuck and what they think is keeping them stuck. I know it might sound a bit confusing, but I promise it'll make sense in a minute as we get into it. But let me repeat it one more time. It's the difference between what you know is keeping your audience stuck and what they think is keeping them stuck. It's the gap between your insight and their perspective, their viewpoint. And this gap happens because most of us jump right in and start talking about our method, our framework, our process, our solution, because that's what we do. We're convinced, we're committed, and we fully stand behind our solutions. But here's the thing: we're skipping right over that gap. We're so close to our work that we assume, of course, they're gonna get it when I explain how powerful this thing is. So, in a way, you're talking about your cure before your audience even understands what the diagnosis is. And if your audience doesn't understand what's really causing their problem, what are the underlying reasons that they're still stuck and confronted with their current circumstances, they're not gonna connect the dots between what you're offering and what they're feeling. They won't see themselves in it. So before you can share your better way, you have to help them understand why their current way isn't working. Because they've misdiagnosed their situation and they're following cures that are not gonna help them. And if you jump in and start talking about your method without first addressing their method, it's just gonna sound like more noise, another export, another angle, another solution, and they're gonna tune you out. So here's what you need to do. Don't just talk about your way or your approach or your strategy. First, dismantle theirs. And just to be clear, this isn't about criticizing what they've tried. It's not about making them feel wrong. It's about helping them see why those methods haven't worked so they stop blaming themselves and start seeing the real issue. Because the reality of the situation is that your audience has been doing the best they can with the tools they've been given, the tools that they have. But if those tools were the right ones, the problem would have already been solved, right? This is where you come in, not just to offer a better tool, but to help them see why the ones that they've been using aren't actually the right fit for them. That's when their perspective changes, because you've given them the light bulb moment, the much-needed insight to finally see what's really going on here. And when you do that, now you have their full attention and they're finally ready to hear about your weight because you've made everything else that they've tried feel irrelevant. Now, let me show you what this looks like in action. Let's say that you're a wellness coach. You help women lose weight by regulating their nervous system. But your audience, they're stuck in the dieting cycle. They're trying everything: keto, fasting, juice cleanses, whole 30, you name it. They're following plans to the letter, and nothing's working, nothing's sticking. And they're blaming themselves. I must not be disciplined enough, or maybe I just haven't found the right plan yet, or my body is the problem. But you, as the expert, know what's really going on behind the scenes. Their nervous system is in survival mode. They're stressed out, their cortisol is spiked, and their body doesn't feel safe. And until that internal state shifts, no amount of clean eating or discipline is going to override it. But here's the problem: if you start your messaging by talking about nervous system regulation, you're gonna lose them. In reality, they won't even know that you're talking to them because in their mind, they're still looking for the right diet plan. This is such a small and simple shift, but unfortunately, it's something that a lot of experts overlook. If I scroll through my social media feed right now, at least 70% of what I see are experts pushing their cure without any real context around the diagnosis. And so, again, this is what's happening. We're jumping in straight to the method, our solution, our better way, without first helping our audience understand why their current way isn't working. So, again, before you offer your cure, you have to make the diagnosis really clear. You have to meet your audience where they are in what they're doing, what they're believing. Help them understand why the things that they're doing right now isn't working. And more importantly, why it was never going to work in the first place. Once your audience truly sees the root cause of their problem, they're finally ready to hear your solution. And this applies across the board. Whether you're a brand strategist, a leadership coach, a therapist, a designer, a copywriter, your audience is already out there trying all kinds of things. They're following the formulas, they're using the templates, they're applying the advice that they've seen online, but they're still stuck. And at the end of the day, your audience is always thinking about two things, where they are now and where they want to be, the pain they're in now and the version of life they wish they were living. What they don't know is why they're stuck in between. And that's where you come in. Your job isn't just to offer a fix, it's to help them understand why their court and fix is flawed. Now, let me flip this and show it to you from another angle. When you show up with your solution, you're seeing things from your eyes, your expertise, your experience, your knowledge, your perspective. But your audience already has their own perspective, their own beliefs about what's wrong and what's supposed to fix it. They're searching for answers, but they're just doing it through the lens that they've been given. Like the woman who's stuck in the dieting cycle, who keeps thinking the right diet plan will finally fix everything, because that's what she's been taught to believe. And if you skip over helping her understand why the path that she's on will never lead her where she wants to go, she won't be able to hear what you're really offering. Because the truth is, people don't let go of what they believe easily. You can't just tell them that there is a better way. You have to show them by making what they're currently doing feel irrelevant. And even better, help them see that the very thing that they're relying on is the reason that they're still stuck. And when you do that, when you show them without blame or judgment why their current path was never going to work, you create space for them to change their mind, to change their belief, to change their perspective. When they realize that their old way isn't just ineffective, it's actually part of the problem. Something changes inside of them. They don't just become open to a new solution, they start looking for it. And that's when resonance happens. That's when perceived value skyrockets. And so when you introduce your solution, your method, your way of doing things, it doesn't feel like another thing to try. It feels like the missing piece that they've been searching for. So if you're listening to this and thinking, wow, I've been spending so much time explaining what I do, but I haven't really slowed down to show people why they need it. Or maybe you've been showing up, doing the content thing, putting yourself out there, but still feeling like your message isn't quite landing. Listen, you're not alone. This is exactly where so many incredible and gifted experts get stuck because their messaging hasn't caught up with the depth of their work. And if that's you, I have something that you're gonna love. I've created something to help you bridge the relevance gap. It's called Built to Reflect You. It's a free guide for coaches, creatives, and service providers who are ready for their message to match the power of their work and resonate with the people that they're here to serve. Inside, I'll walk you through how to get clear on what you truly want to be known for, identify the transformation your work actually creates, and close the relevance gap so your audience finally gets it, feels it, and moves towards it. You can grab it for free through the link in the show notes or head to elinatoly.com slash btfy. Elinatoly.com slash BTFY. Thank you so much for hanging out with me today. I hope this conversation gave you a different lens to think about your message, not just as a way to be more visible, but as a way to create clarity. Clarity that makes your prospects lean in and say, this is exactly what I've been looking for. Before we wrap up, I have a quick favor to ask. If you found this show helpful, would you take a moment to leave a rating or review? It helps others, especially those craving more clarity and momentum in their business, find the show and get the support they've been looking for. Thank you. Until next time, remember, the best way to grow your business isn't by doing more.