Hello and welcome to Marketing Your Truth, the podcast that transmutes the noise of typical generic marketing DS into a method that mirrors the depth of your passion and honors who you truly are. I'm Eleanor Holy, and if you've been searching for a way for your message to be felt and I've just heard that you found the right place. This is your sanctuary where you value and amplify the unique wisdom that only you possess. I'm glad you're here. Let's get started. If someone removed your name from your content, from your social media posts, your emails, your articles, would people, your audience, know that that piece of content came from you? That was a question I heard years ago in a networking event. And honestly, it became one of the biggest defining points in my business. Because when I went back and audited my own content, I realized that a big portion, like 70% or so, of my posts could have been written by anybody else in my industry. And that insight actually explained so much. It explained why I'd wake up almost every day thinking, what am I gonna post today? It also explained why sometimes I felt so resentful that I even had to create content at all. And it also explained why I burnt out from being on this content treadmill by always having to crank out content just to keep up and eventually fall off the treadmill. Take weeks off from creating content, which of course meant that I was losing a lot of that momentum that I had worked so hard to build up. Now, when I look back, my goal all along, of course, was to stay consistent, to make sure that I had something to say every single day, something to share every single day. Now, isn't that the advice that we're all have been given? Just show up, just be consistent. But do you want to know what all that consistency got me? Yes, I was producing a lot of great content that on the surface it looked good, it looked decent, it was valuable, but in a lot of ways it was completely generic. By that I mean it was the same type of content anybody else in my industry could have written. And frankly, a lot of people in my industry were producing and sharing. Now, if you're there yourself right now, if content creation feels like a daily grind instead of something that you're genuinely excited or look forward to, or if you've been consistent, right? You're producing content on a consistent basis, but you're still not seeing the return that you should be getting in all the time and effort that you're putting into that, then what I'm about to share with you might be the key to solving your biggest content challenge. But first, let's talk about consistency. Because the treadmill that I was on wasn't a personal failure. It was actually the result of the playbook that all of us have been sold to. The playbook that I'm talking about is the visibility at all cost playbook, right? You want to make money, that means you have to show up. You have to be consistent. That's the requirement. And make sure that when you show up, you're providing value. As if the output of consistent content is the key to clients and revenue. Just this past week, I saw someone on Substack asking, I've been here for three months and I still don't know how often I need to post to build up my authority and to get subscribers. And guess what? All the comments below this post for a variation of just show up, just be consistent, just provide value. Listen, I know that advice is everywhere, but it's total BS because consistency and value alone don't build your authority. And they don't build the connection and trust that you need to turn a random stranger into becoming a client. How do I know this? Because I live it every single day. Over the years, I've worked with so many clients who come to me frustrated and burnt out after years of following that exact advice. And then they end up feeling more like a full-time content creator than the actual experts that they are. Now, if consistency isn't the key to reaching predictable revenue and client flow, then what is? Well, the answer to that question is what I saw when I went back to audit my content. Remember at the beginning I said that someone years ago in a networking event told me that if I were to remove my name from my content, would people, my audience, know that that piece of content came from me? And so when I went back and I saw that almost 70%, a big portion of my content didn't pass the test. But then when I looked at the other smaller portion, the other 30% of my content that did pass the test, and when I look closer, what I realized was this there was a difference energy behind those posts. There was something personal about them. By that I mean those pieces of content either had like something that I deeply believed in, or it was from something that I really, really valued greatly, or something that I stood behind that I felt very passionate about, or it was something that I had experienced firsthand, either with clients or for myself. So essentially, all of those content, all those posts carried my viewpoint, my unique lens, my unique perspective. Now, let's talk about that. Let's talk about your unique perspective, your unique point of view, because I know that it's become the new cliche of online marketing over the last few years. You know how a few years ago a big piece of advice floating around was just be authentic. Everybody said it like it was this magic answer to all your marketing problems. Be authentic and you'll attract clients. But the problem was that nobody explained what that actually really meant. Did it mean that I need to post selfies without makeup? Or did I need to just share all the meals that I had throughout the week, or cry on Instagram live? Like it was so vague and honestly really useless. Well, today's version of just be authentic is this just find your unique point of view, or you need to own your unique point of view. As if there is like one sentence out there that defines you. But that's not how your unique point of view or unique perspective works, right? Your unique perspective is not one thing, it's accumulations of many, many, many things that essentially mix up who you are, what you believe, how you show up, what you do when you show up, how you see your audience's situation, how you solve the problem, on and on and on. So, and that was a problem. The reason that my unique perspective was only showing up in a small portion of my content was because I was looking at it the wrong way. I was looking at it as if I, you know, my unique perspective was just one thing or a couple of things when it came to a certain part of what I did. But it's not because those perspectives, your perspectives, tend to show up in a lot of different places. Now, let's talk about some of those places. One of the places that you can look at is in the traps or blind spots that you see your audience getting caught in that others in your industry overlook or don't talk about. So, what I mean by that is that there are invisible loops, invisible patterns that people, your people, can't see for themselves. So, let me give you an example. If you think about me and my audience, one of the biggest blind spots that I see most entrepreneurs fall into is that they chase algorithm. They think that if they can crack the code on a specific social media platform, let's say if they crack the code on LinkedIn, then now they're able to rack up their followers, and that means clients and revenue will follow. But I know for a fact that's not true. Okay, you can have thousands upon thousands of followers and still struggle to pay your bills. So that's my unique perspective in the invisible patterns that my audience falls into. And again, these are the things that a lot of people in my industry either are not talking about or they're actually doing it the opposite. They're encouraging people to fall into those traps. So for you, the same thing. You know, you can kind of start looking and brainstorming around the blind spots that you see your audience falling into that nobody else in your industry is talking about. Or they're actually doing your audience a disservice by kind of derailing them, by giving them the opposite advice. So this is one area that you can look into to find those unique perspectives. And again, you could have many, many, many, many unique perspectives when it comes to that. And that's a good thing. The second place that you can look into are the truths that you stand on, the hills that you're willing to die on, even if it's not popular. Again, if I go back to my example, one of the truths that I'm like the hills that I'm willing to die on is that I know for a fact that if you show up and you provide value, it's not gonna guarantee that you're gonna get clients. You can give your best stuff away every single day and still not build a sustainable business. Okay, that's not a comfortable truth for me to share, especially because I see a lot of people share that exact same advice. But again, it's the truth that I'm willing to stand on. So for you, same thing. What truths in your industry do you believe so strongly that you defend it, right? Even if everyone else disagree. And just like the first one, there could be many, many, many things. And the more, the better. Now, another place that you can look into to find your unique perspectives, and this actually is a fantastic place, and I'm gonna tell you why that is, which is in the way that you deliver your solution, right? What is your unique process, your framework, or the path that you take your clients from A to Z? Right? Every coach, consultant, or expert has their own way of getting clients from their stock point or their current circumstances to their ultimate outcome that they're really wishing to get to, to that successful place, whatever they define as success. And that process isn't random. It's actually shaped by your expertise, your professional and personal background, your values, your beliefs, your personalities, your lived experiences, all of that, right? Like for me, my unique process, one of them is my service first framework, and the other one is my serve event method. So for you, just take a look at what that process looks like that you've been refining for years, even if you don't have a name for it yet. And what you want to do is really put every single one of those steps under a microscope. So, for example, if you start everybody from, you know, a certain place, like they have to take step A, why do you want to take them through that step? And what happens when you take them through that step? And why do you think so strongly about them needing to go through that step? And then if step A leads to step B, why is that? Why is B essential? And why do you do it a certain way, right? Like, how do you how do you take them through step B? And why do you take them through that step? Again, like really, really examine why your process has been laid out this way. And the reason that I said this is actually a great place to look into is because when you kind of take a look at why you take people through a certain step, certain process, then you can bring in your unique differentiated point of views into your solution. And you can tie it directly why people should choose you and your solution over everybody else. So the more unique perspectives that you find under this category, the better it's gonna be for you to kind of elevate your status, elevate your authority, and kind of separate your solution from everybody else in your industry. Now, moving on, another great place for you to look for your unique perspectives are the stories and moments that shaped you, the lived experiences that gave you this lens in the first place. Again, going back to me, for me was years of frustration, overwhelm, burnout, chasing clients, not reaching predictable revenue, trying this tactic and that marketing formula and this other strategy until I finally realized that the missing piece was that I needed to treat my audience like human beings, that I needed to prioritize connection and trust over pushing and selling and finalizing them, right? So those experiences that I had, all the frustration, all the overwhelm, almost giving up, down to what I went through and why it got me to where I am today to see the solution the way that I see it shaped the way that I do marketing today, that I teach marketing today. So for you, it might be something from your personal life, it could be from your professional background, it could be your upbringing, or it could be something that happened in your life that was a turning point in your life, could be a traumatic thing, could have been an amazing thing, or it could have been as a result of working with clients. Like you realize that as you were working with clients, or you had this insane clarity that you're like, oh my gosh, like I need to do it this way, right? So again, look into the stories or the moments that shaped you, that made you the person that you are today in your industry standing firm and saying, this is the right solution forward. So these are four amazing places. And if you spend the time to really look at them, like the blind spots that you notice in your industry that your audience falls into, the truths that you stand behind, you stand firmly behind, the unique ways that you guide your people to go from stock to solution, and the stories that shaped you and your solution. When you look under these, you're gonna find so many amazing unique perspectives that you do bring into your marketplace, to your audience. And so, again, you're gonna start seeing the bigger picture because all of these, as I said earlier, they make up your body of perspectives. Because perspectives, as I said, is not a slogan, it's not a tagline, but a collection of beliefs, observations, and experiences that is distinctly yours. And so, going back to me, when I went through this work and when I had this realization, I noticed that none of the things that I uncovered were new to me. I was really aware of all of those. It's just that I wasn't taking the time to express it in my content. Okay, so what happened was then I ended up leaning towards sharing best practices or tips on how-tos, which is again the same stuff that almost everybody else shares. Now, in itself, might not seem like a huge deal because you're again, you're still getting visibility and you're staying consistent with sharing your stuff, but it actually leads to three bigger problems. Number one, your content becomes forgettable. There's nothing memorable about your content. It's gonna blend in to the seal of everything else that your audience is already consuming right now. They might even like what you're posting, but they're not gonna be moved by it. They're not gonna walk away and think about and contemplate on the thing that you said, right? It's not memorable. The second thing is that you're never gonna build your real authority this way because authority doesn't come from repeating what's already being known, it's already being said. It comes from offering a fresh perspective, a new way to look at it, to make people think differently, to make your audience look at their situation differently or the solution differently. And the third thing is that you're not giving your audience a good reason to choose you. If your content sounds like everybody else's, then why would I want to choose you? Why would I pick you over someone else who might be even cheaper or maybe uh more convenient, right? Why would they choose you? So again, when you take the time to really uncover your unique perspectives around the different ways, again, you're showing up, you're serving, you're delivering the solution, what's brought you to where you are today, those are your unique point of views that's going to differentiate you. So, again, for me, the realization that I had, it wasn't that I didn't have a point of view. I did, but I wasn't looking at it the right way. And when I started seeing it as a body of perspectives, it gave me a crystal clear sense of who I am in my industry, why I'm different, and why my approach works better than so many other people in my industry. And I tell you what, when you see yourself and your work, your solution through that lens, you can't help but feel fired up. The more clear I became, then the question wasn't what am I gonna share today? It became, I have so much that I want to tell my audience, I don't even know where to begin. This podcast, the Marketing Your Truth Podcast, actually came about because of that transformation. I reached a point that I thought, I have so much that I want to share with you that my social media posts, my emails, they're just not gonna do it justice. I wanted this intimate space so I can share all of this with you because I'm genuinely excited about it. And I've seen the same transformation happen with my people in the Marketing Your Truth collective. I watched them go from I don't know what to post or posting really generic stuff that could have come from anybody else to being so fired up to share their perspectives, and their content now has become unmistakably theirs. And the beauty of this process is that all it takes is start from one part of this and having clarity around that one part. Like dig out just one perspective that you have around one of the areas that we just talked about, and you will see that once you kind of uncover one, you realize like, wow, what I do is so different than everybody else. The way I see the situation is so different than anybody else. And it just kind of rolls into the other areas. It's easier to kind of now start digging and looking at other areas. So for now, all I'm asking you is to dig out one thing. Could be just one blind spot that your audience is stuck in that they can't see for themselves, or it's one truth that you stand on that you really believe in, even though others disagree with you. Or it could be a story that shapes the way that you see the solution or your niche or your audience's current circumstances. Again, each of these is going to be a doorway into your going to perspective. And when you pick just one and bring that into the light and share it, it'll kind of have a ripple effect into finding, uncovering, and bringing the rest of them into the light. And when you start doing this, you're gonna notice that your post is not gonna be another tip or how to, right? You're gonna show people the lens only you can bring into the conversation. And the more you lean into this, the more you let these perspectives shape the way you share your content, the more distinct, the more unique and differentiated your content becomes. And of course, the more clarity you're gonna have about what sets you apart. And that means the more conviction you'll feel in your voice and in your role in your industry. And of course, you're never gonna wonder, what should I post today? You're gonna have endless things that you're excited about sharing with your audience. Hopefully, today's episode helped you see that when we step out of the hustle mode, when we stop running on the go, go, go treadmill and take a step back to build a strong foundation, that's when momentum really kicks in. And that's when results start to come to us more subtly. And by the way, this is exactly the kind of work that we do inside the Marketing Your Truth collective. Listen, I see too many entrepreneurs pouring energy into things that just keeps them busy, that gives them the illusion of productivity, but don't actually lead to steady growth and revenue. So they end up marching in place, following all types of advice, but still not seeing consistent and reliable growth and revenue. Inside the collective, we take a totally different approach. We focus on the foundations, your voice, your message, your positioning, and the path that brings the right people into your world builds connection and trust that leads naturally into enrollment. These are the pieces that move your business forward. And when those foundational pieces are in place, every word you share, every offer you make compounds into a business that not only feels aligned, but produces steady, reliable revenue that you can count on. If that's the kind of support, training, and community you know that you're ready for, I'd love to invite you to step inside the Marketing Your Truth Collective. Go to elinatoli.com forward slash collective and take the first steps towards the clarity that you've been craving. And this is the kind of clarity that grows into conviction. And that conviction fuels not just your revenue today, but a business and a legacy that you can be proud of for years to come.